Logo lockups
Use plum on light, white on plum/dark. Keep clear space; never recolour, skew or stretch.
Primary · plum on light
Reversed · white on plum
Icon · the “F” mark
The building blocks every page is made from: colours, type, logos and graphic devices. Approve this and we stamp out the pages.
Plum leads as the primary; blue is the primary accent; mint, peach, violet and yellow support. Exact values sampled from the supplied swatches.
Headlines set in Garnett Medium; body in DM Sans. Sizes are fluid (scale with viewport).
Lead paragraph: more granular insights for sharper credit and compliance decisions, built from the ground up on bank statement and bureau data.
Lead · DM SansBody copy | TaleFin enables credit providers and finance platforms to automate and systemise smarter credit decisions using high-quality data, actionable insights, and compliance-focused workflows.
Body · DM Sans · 17pxUse plum on light, white on plum/dark. Keep clear space; never recolour, skew or stretch.
More granular insights. Better decisions.
Automation you can trust at scale.
Built to support compliance, not complicate it.
Simple geometric motifs from the guidelines: bars, the squiggle, the tri-bar “F”, and circle/pie shapes, used as accents and section dividers.
Open the door. Share focus. Strike a light. That's how we make credit reporting fair, while being unafraid to call out what legacy bureaus get wrong.
“Is your current bureau having a lend of you?”: confident, disruptive, and clear about the competition's shortcomings.